Case studies — real businesses, real results.
These aren't client projects or mockups. These are businesses I built from zero, operate daily, and generate consistent revenue from.
Each case study breaks down a real business I built from scratch and operate every day as a solopreneur. You will find the full tech stack, actual revenue and traffic metrics, the strategy behind every major decision, and the mistakes that shaped the path forward. Nothing is hidden or embellished — this is what building a real business looks like when you work alone.
These are not theoretical exercises or weekend projects. They are live, revenue-generating companies serving real customers. From e-commerce stores powered by WordPress and WooCommerce to AI-driven content strategies and custom automation pipelines, each case study documents the entire journey — including the failures and pivots that most founders never talk about.
Whether you are a solopreneur looking for a proven playbook or simply curious about what one person can build with the right tools and relentless execution, these case studies offer actionable lessons you can apply immediately. Real numbers, real challenges, real results.
Textti — Colombia's first online fabric marketplace
Built during the pandemic when no one sold fabrics online in Colombia. From zero to 700+ orders/year, powered entirely by organic traffic. Custom automation with n8n and PostgreSQL handles inventory and order processing.
Suplenet — Premium supplements, AI-powered discovery
E-commerce importing premium US supplements to Colombia. Built an encyclopedic dictionary of 450+ scientific terms for SEO authority. Sales primarily come through AI chatbot referrals (ChatGPT), not traditional search.